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Prospect Theory psychological extension of expected utility theory by Kahneman and Tversky (1979) outcomes are evaluated as deviations from a reference point risk aversion for perceived gains; risk seeking for perceived losses;
Why Expected Utility Theory Is Normative, but Not Prescriptive - Jonathan Baron, 1996
Expected Utility Theory — Decision Making
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Expected Utility Theory
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Utility in Economics Explained: Types and Measurement
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Behavioral Decision Theory: Psychological and Mathematical Descriptions of Human Choice Behavior | SpringerLink
Chapter 3 Risk Attitudes: Expected Utility Theory and Demand for Hedging. - ppt download
Prospect Theory - Economics Help
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Expected Utility Theory - ppt video online download
Implicit Expected Utility Theory For Decision Making and Choice | ACR
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Utility Theory: Overview & Types | What is Utility in Economics? - Video & Lesson Transcript | Study.com
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Prospect Theory and Loss Aversion: How Users Make Decisions
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